Branding

Iron Warehouse is an independent Bay Area, CA strength & fitness gym and a reputable name in the powerlifting, olympic lifting and strongman communities. They serve to be a family-oriented center for personal needs, individual 1-on-1 trainings, and group sessions from reputable coaches.

I had the opportunity of rebranding their identity and producing apparel for all future hosted meets (strength competitions).

Poster Designs

I was inspired during the 2020 Covid-19 Pandemic to design for hope by spreading a visual positivity. The main goal here was to translate introspective thoughts through layout, typography, digital imaging and self taken DSLR photography.

If even 1 of these posters relate a feeling, spark a conversation/thought , or simply made you smile—I have achieved my goal of leaving the world a little better than it was before.

View the full posts at https://instagram.com/dane.creates

Advertising / Branding / Social

Bachan’s is “The Original Japanese Barbecue Sauce” aimed at being a household pantry and condiment staple. Starting as a grandmother’s recipe gifted to family and friends in the local Sebastopol, CA community; Bachan’s came to fruition when the idea came in 2013 to brand and share the sauce beyond the local Sebastopol, CA community. In 2019, Bachan’s officially launched with it’s packaging and branding as we know it today in supermarket retail Whole Foods and is swiftly growing nation-wide in other big-box / independent retailers and social following.

During my time collaborating with them, I worked on campaigns: AAPI Heritage Month, Porter Road x Bachan’s Get Out and Grill Giveaway. I also updated the visual look and feel of their Bachan’s Recipes, created various click-through ads, and supported all teams on any internal creative/print marketing needs.

Flyer / Social Media

Collaborating with San Francisco non-profit TogetherSF brings a witty take on promoting a neighborhood cleanup event in the Richmond District.

I was given the copy headline “Sea Lions, don’t see trash.” I provided a solution of a semi-vintage collage based poster utilizing textures of tape, rugged map, and the face of a sea lion you can’t say no to.

No sea lions were harmed in the making of this advertisement.

Advertising / Visual Identity

*In collaboration with the Overstreet Associates design team

Visual Identity / Website

Mike’s Mobile Automotive is a 30 year automotive and diesel engine specialist looking to serve the local bay area by an online booking, mobile on-site repair service. This process showcases the logo, business cards and website design.

Website built via WordPress with custom HTML coding and CSS styling.

View Website

Advertising / Visual Identity

Skip NN’ Hole is an family outdoor sports game centered combining tradition corn hole with skipping stones.

I expanded on the visual identity introducing new typography, playful tone of voice and imagery to create e-blast campaigns and promotional advertisements. I also created banners, A-signs, award cards and the tournament bracket for the 1st Annual Skip NN’ Hole Tournament hosted in the state of Arizona.

Personal Project
Illustration / Packaging

Sushi Pals is a project I pursued when my friends and I applied and got accepted to vendor at the 2019 San Francisco Cherry Blossom Festival.

The main idea was to sell cute sushi stickers targeting the younger demographic of attendees interested in Japanese food culture. The stickers quickly sparked a clever packaging project based off of Japanese single-portion take out meals know as a bento box.

Motion Graphics / Video / Illustration

VISA tasked me to create an introduction video for the Global Sales Team. Additionally, I was tasked to concept animations for a few of the current existing VISA branded icons to showcase more depth in their branding.

During the pandemic, I also created an internal poster piece to spread positivity and reminder of global collaboration. Each globe represents a different part of the VISA regions: North America, Europe/Middle East and Asia.